> ## Content Index
> Fetch the complete content index at: https://makoism.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Almost Famous
- URL: https://makoism.com/almost-famous/
- Published: 2020-03-08T21:24:10.000Z
- Updated: 2020-03-08T21:24:10.000Z
- Description: “The only true currency in this bankrupt world is what you share with someone else when you’re uncool."
- Author: Steve Makofsky
- Tags: makoism, #newsletter-makoism, #substack

This is a semi-whenever list of interesting articles, podcasts and videos that I come across during the week. Hope you enjoy it, have something new to think about, and share it with your friends.

#### Here’s this weeks “Deep Links”

Team culture vs company culture vs organizational structure — which one wins? As someone who has believed in the power of teams, it’s often swimming upstream when it comes to effecting company culture; some places it works and it others, the body rejects the organ — [More](https://corporate-rebels.com/importance-of-team-and-teamleader/)

While everyone is thinking that Direct to Consumer is a “new” thing, an unpopular (but probably dead on) take is that “DTC is just a sales channel, and it should be treated as such.” — [More](https://www.linkedin.com/pulse/potentially-unpopular-opinion-future-dtc-luke-weston)

I love the idea of small daily challenges and the concept of “[dont break the chain](https://austinkleon.com/2013/12/29/something-small-every-day/)”; right now I’m on a 5 year “streak” of keeping my commonplace journal up to date. With the 30 and 31-day challenges, just “do the work every day. Fill the boxes.” — [More](https://austinkleon.com/2020/03/01/31-day-challenge/) and [More](https://austinkleon.com/2017/11/01/30-day-challenge/)

While many tout the benefits on how AI will change the landscape of work, there’s already human-based biases that are finding their way into automated tools; and without understanding that, the potential of what these systems can do can be incredibly damaging — [More](https://onezero.medium.com/how-automated-tools-discriminate-against-black-language-2ac8eab8d6db)

On the COVID-19 front:

- Interesting views on how this will effect society — [More](https://www.nytimes.com/2020/03/05/style/rewilding-stone-age-bushcraft.html)
- How it will effect the concept of remote “work” — [More](https://ma.tt/2020/03/coronavirus-remote-work/)
- The most insightful and scary read on the virus is that “never before in human history has it been so easy to do so much without going anywhere.” **You already live in quarantine.** — [More](https://www.theatlantic.com/technology/archive/2020/03/coronavirus-you-already-live-quarantine/607474/)

As someone who discovered running, which lead into triathlon, I can clearly point to exercise and getting in shape as something that saved my life when I had a heart attack last year. This is a compelling read about some things that the author wish he knew when starting running 20 years ago. — [More](https://medium.com/swlh/i-started-running-20-years-ago-heres-what-i-wish-i-knew-back-then-58e9284bd943)

Not agile. Not waterfall. The BaseCamp team has a super interesting reading about “shaping” work. The concept is around taking abstract project ideas and define key elements of the solution before even starting work. — [More](https://basecamp.com/shapeup)

#### Closing Thoughts

> Turning back she just laughs  
> The boulevard is not that bad  
> Piano man he makes his stand  
> In the auditorium  
> Looking on she sings the songs  
> The words she knows, the tune she hums

[Watch](https://www.youtube.com/watch?v=%5FqW9wqUI4Lg)